Elevating the Dining Experience
In a world where technology is synonymous with convenience, embracing digital transformation is no longer a luxury but a necessity.
This is a lesson well understood by Eurest, a nationwide food and beverage service provider. Since 2019, Eurest has partnered with Microdain to modernize its numerous outlets across Austria and Italy. The core of this transformation lies in Microdain's innovative digital signage and electronic pricing solutions, bringing a blend of efficiency and aesthetics to the table.
The digitalization journey of Eurest is a tale of remarkable benefits. By embracing a modern approach, Eurest has not only streamlined its operations but also created a visually appealing environment for its customers. Digital signage has become an integral part of attracting and engaging customers. The real-time display of customizable information means that customers are always up to date about the latest offers and menu updates, contributing to a dynamic and interactive dining experience.
Information & pricing with precision: Eurest's electronic display transition
Incorporating electronic paper display technologies has been a game-changer for Eurest. The use of digital pricing labels has significantly reduced manual errors, saved time, and increased operational efficiencies. Thomas Storch, Chief Marketing Manager of Eurest Austria, appreciates how the technology allows them to dynamically react to changes, manage campaigns, and promotions effortlessly.
The ease of updating pricing information in real-time is a testament to Microdain's commitment to delivering practical and efficient solutions. The integration of the Table Manager has been instrumental for Eurest, enabling a seamless coordination between front-of-house and kitchen operations, ensuring customers enjoy a timely and pleasant dining experience.
Digitally Delicious: Eurest's menu makeover with Microdain
Digital menus have also played a pivotal role in promoting Eurest's offerings. The use of digital signage to showcase menu items and daily specials in an attractive manner has not only enriched the customer experience but also provided a platform for effective on-site promotions.
In their pursuit of operational efficiency, Eurest has leverages its centrally managed menu software by integrating Microdain's cutting-edge ECO-System. The provision of an API interface by Microdain ensures that data flows seamlessly and automatically to the food counter displays. This technological synergy further augments the capability of digital menus, simplifying data management and streamlining the process of updating content in real-time.
Digital displays enhance the visual appeal with fresh and enticing food and beverage content, creating a captivating story that connects with contemporary consumers. The Promotion Manager has enabled Eurest to successfully advertise special deals directly at the point of sale and in remote locations. This strategic placement captures customers' attention at crucial moments, greatly increasing the effectiveness of their promotional campaigns.
The technology enables effective communication with all locations, ensuring they remain engaged and informed about Eurest's offerings. This integration enhances digital menus, streamlining data management and real-time content updates. With consistent branding across all sites, Eurest can reach both central and remote delivery locations, using the visual appeal of digital displays and targeted promotions to captivate consumers and boost campaign success rates.
Culinary Collaboration: Eurest and Microdain's recipe for innovation
The partnership between Eurest and Microdain has blossomed into a story of mutual growth and innovation. Eurest values the flexibility and collaborative spirit of Microdain in catering to their specific needs and developing new and innovative products together.
Microdain's solutions have been instrumental in bolstering Eurest's marketing department. Together we have facilitated real-time marketing campaigns, allowing Eurest to better promote an ever-changing product lineup. This capability to leverage targeted promotions with paid content has provided a competitive edge, optimizing customer engagement and driving sales.
The success story of Eurest highlights the transformative power of digital solutions in the contemporary food and beverage industry, presenting a strong argument for others in the industry to adopt similar strategies.
In conversation with Thomas Storch, Head of Marketing of Eurest in Austria.
Microdain products in use by Eurest:
